Aston FM plays lots of entertaining music from various popular genres, typically pop-R&B, pop-rock, fun-pop and classic hits; from recent years and decades including some of the freshest.
Aston FM broadcasts the same daytime hourly news bulletins as are broadcast on New Style Radio.
Aston is a town of its own, and also a north-central part of Greater Birmingham, about 1km north of Birmingham City Centre.
BBC WM (British Broadcasting Corporation, West Midlands) is the popular conservative choice of local radio station for the West Midlands; delivering high-powered, up-to-the-minute news and hot topic straight from the government-funded BBC - sparsely supplimented by music.
Beacon Radio offers good variety of pop music and classic hits.
BRMB plays quite a variety of modern music hits, including lots of pop-RnB and pop-rock. A very commercially popular station; BRMB is loud and vibrant and full of ads!
Heart FM plays lots of rowdy rock and upbeat R&B, including lots of well-known classics from recent decades. Plenty of variety here.
Hot92 plays lots of the freshest RnB & Hip Hop but you have to catch it at the right time to avoid the DJs who talk too much over the music! There's also a bit of variety here from slowjams to bashment to reggae to dancehall to uk garage, 4x4, speed garage & r&b.
New Style Radio was launched in August 2002 by a team with 15 years of short term radio broadcasting experience. It aims to reflect the multicultural communities of Birmingham with special emphasis on African Caribbean culture and black music including genres of reggae, dancehall, soul, R&B, hip hop, soca, calypso, zouk, jazz, latin, african, gospel and world sounds.
Real Radio plays lots of reggae for Birmingham. Can't find a website for them yet.
Smooth Radio plays lots of soft and mellow music from recent years and decades. Lots of smooth love songs. Nothing too heavy.
UnityFM offers light entertainment with focus on Islamic culture. It's Birmingham's largest local Muslim radio station, featuring plenty of nasheeds between discussion over popular issues of social concern. UnityFM broadcasts mainly in English, and features plenty of Urdu and Arabic too.
Local radio advertising is a powerful branding tool. It reaches fine niches of the local community: geographically and culturally targetted as efficiently as local newspapers; whilst being nearly as interactive and as stimulating as television, at a fraction of the cost. Furthermore, due to the sensory focus on acoustics when advertising on the radio, a memorable jingle or catchphrase can often be more effectively broadcast over the radio than via any other media format. Radio advertising is especially effective at subliminal suggestion because listeners are often more relaxed when listening to the radio than when required to read or otherwise look such as with TV and print media.
Radio is often utilised in suppliment of cross-media marketing campaigning. To capitalise on this strategy, it's a good idea to maintain a slogan or catchphrase throughout all media formats, but it's also important to create variety between media platforms. For example: a visuo-acoustic television advertisement should utilise sound in a way that doesn't overpower visual effect; whereas an acoustic, non-visual radio advertisement should maximise acoustic impact and thus incorporate different acoustic material to that of its audio-visual counterpart. At the same time, a print advert should use vocabulary that's most likely to be interesting when read by the buyer, while radio and other audio media can control the way words are read and thus can get away with using less easy-to-read vocabulary in order to achieve a more successful effect.